Work With Kids Are A Trip
In addition to Kids Are A Trip, Kirsten runs the site Groups Are A Trip and is a freelance writer for TravelAwaits. She is a Moon Travel Guides ambassador, was one of the ambassadors for the Steller/Tourism Ireland Digital Day in the Life of Ireland campaign, and was a content creator for Travelocity for three years. Her work has been featured on NBC, Parents Magazine, AFAR, Costco Connection, Lonely Planet, Bravo TV, and other travel websites. (Here are samples of her work).
Kirsten is on the Board of Directors (Membership Officer) of the Society of American Travel Writers (SATW), as well a member of NATJA (North American Travel Journalists Association), Family Travel Association (FTA), and the Adventure Travel Trade Association (ATTA).
She is also one of the co-administrators for the Facebook group, Luxe Family Trips, an engaged online community where over 8,500 family decision-makers come for luxury travel advice.
What We Look For
We love finding partnerships that are a natural fit for what we love: outdoor adventures, off-the-beaten-path experiences, and spending time together as a family. Our audience loves reading about culinary travel, cultural experiences, luxury destinations, city escapes, and hidden gems.
We have been fortunate to have explored over 35 countries with our children and have been writing about our travels for the last eight years. With Kirsten’s diverse experience as a teacher, event planner, and marketer, she knows what families are looking for and how to communicate what parents are seeking. Kirsten is seen as an authentic and honest voice in the industry which is a win-win for all parties.
We have worked on campaigns for several major brands including Mastercard, Adventures by Disney, Tourism Ireland, Nestlé, AmaWaterways, Vail Tourism, UnCruise, Stuttgart Tourism, Destination Madison, Bank of America, Hyatt, and Club Med. I have references from dozens of other campaign partners if needed.
“Kirsten was a pleasure to work with! I really appreciated her ability to translate a complicated product into authentic content that showcased an amazing vacation experience at its best to her followers.” – Lisa Mendillo, Adventures by Disney
“Kirsten’s Kids Are A Trip is an authority on family travel that goes far beyond that of a typical blogger. Her travel stories are fair, balanced, and entertaining while providing legitimately useful service journalism for families who’ve caught the travel bug. Her inclusion of teen-friendly travel is commendable as well and especially helpful for the travelers we’re hoping to reach. I highly recommend working with Kirsten and Kids Are A Trip.” – Claire Koenig, Visit Milwaukee
“I learned about Adventures by Disney (ABD) by reading Kirsten’s Kids Are A Trip blog about her family’s Costa Rica ABD trip. I had never heard about ABD, was intrigued, and reached out to her with questions. After her advice that I would not regret it, my family of four took the plunge, booked a trip with ABD to the Czech Republic/Austria, and had the time of our lives. So much so, we booked another ABD trip to Ireland this past summer, and plan to book another next year. I’m so thankful to Kirsten for introducing us to ABD. I pay it forward by telling everyone I know about our experiences, hoping they will spread the word about Kids Are A Trip and ABD! – Colleen B
Audience and Reach
Our website averages 115,000 page views per month. I am very active across social media, and have a large following across Instagram, Twitter, Facebook, and Pinterest, with over 135,000 followers on those platforms.
Seventy-eight percent of our readers are female. We appeal to all age groups: 13% are in the 18-24 year old range, 26% are ages 25-34, 31% are in the 35-44 year old age range, 16% are ages 45-54, 8% are 55-64, and 4% are 65 and older.
Our top metro areas are Chicago, New York, Dallas, Los Angeles, London, Houston, Phoenix, Atlanta, Austin, and Seattle. Internationally our audience hails from Canada, UK, Australia, and Germany.
We average 150 hotel and vacation rental bookings per month!
Social Media Influencer Campaigns/Ambassadorships
I am happy to work together on social media campaigns and offer a variety of services for clients. We can create something that will showcase your product/service in the best light and achieve your marketing goals.
I am comfortable with sponsored posts, Instagram takeovers (with or without Instagram stories and/or reels), videos, Facebook Live events, Twitter chats, and/or multiple social media channel campaigns. All sponsored posts will be clearly marked as per FTC guidelines. Feel free to contact me for personalized campaign pricing.
If you are a company looking for someone to represent your brand and you think Kids Are A Trip would be a great fit, we would love to connect. Whether you would are looking to build a long-term relationship to promote your products or need help bringing a product to a new audience, we can help.